CREATE
INSPIRE
MOBILISE
We partner with experts and leading organisations to turn what they know into stories and campaigns that are impossible to ignore.
ABOUT SPARK
We tell stories that spark movements.
We bring deep expertise in journalism, film and television to translate complex issues into compelling narratives, then combine that with the agency craft to carry them across brand, digital, media and campaign strategy.
Our films have screened in cinemas, festivals, hospitals and classrooms, and reached millions of people worldwide. Our cameras have rolled in parliaments, protests, wildfires and refugee camps on the edge of the world.
We work end to end with strategy, film, brand, digital and campaign delivery under one roof, so that our stories hold shape from the first frame to the last billboard.
RAISING
SUPERHEROES
WHAT IF MENTAL HEALTH WAS PREVENTABLE?
Our largest project to date is a feature documentary and national campaign on preventing mental ill-health, premiering in October 2026. Delivered with Prevention United and an alliance of more than 150 organisations, with a policy pathway into the 2027 federal budget.
PROJECTS
We tell stories that spark movements.
From feature documentaries to national brand and advocacy campaigns, our work has reached millions of people, mobilised hundreds of communities, and repositioned purpose-led organisations for their next stage of growth.
HOW WE WORK
An approach built around the idea that organisations that grow and thrive are the ones whose story is sharp, whose strategy is clear, and whose delivery reaches the right audiences on the right platforms.
STRATEGY
Messaging frameworks, brand positioning, audience insight and issue mapping, advocacy and philanthropic campaign strategy
PRODUCTION
Feature documentaries, short-form video, podcasts, social content, websites and digital assets, out-of-home creative including posters and billboards. We produce across every format an audience is likely to encounter.
CAMPAIGN
Coalition and partner networks, screening infrastructure, toolkits, advocacy pathways, media partnerships and evaluation.
We work alongside the people who know the issue best, for as long as the work takes. Keeping strategy, brand, messaging, production and digital with one team means the story holds its shape across every touchpoint. And rather than only caring about impressions and awards, we judge success on what the work achieves, whether that’s funding secured, new audiences reached, partnerships formed or policy shifted.
"If you can harness imagination and the principles of a well-told story, then you get people rising to their feet amid thunderous applause instead of yawning and ignoring you."
– Professor Robert McKee, Master Storyteller